Notes
Lessons from the build
Tips, lessons & tricks from real projects — AI agents, digital products, ads, dev tools. What broke, what worked.
Indonesia's biggest brands are nearly invisible to AI search, I scored 9 of them
I ran my GEO audit on the marketplaces and banks every Indonesian uses, Shopee, Tokopedia, BCA, BRI and more. The biggest names score the worst, and not one has the single file that makes a site easy for AI to quote.
Who owns Google Maps in Bogor? I checked the local pack for 4 dishes
AI assistants answer "best rumah makan padang near me" by reading Google Maps. So I queried the live local pack for four Bogor staples to see who actually shows up first, and what it takes to be them.
I built a free agent that scores any site for AI search (ChatGPT, Claude, Perplexity)
Classic SEO gets you ranked on Google. GEO gets you cited inside AI answers. I built a small agent that audits any URL and scores how ready it is to be quoted by ChatGPT, Claude, and Perplexity, and exactly what to fix.
You ask AI for "fried chicken", whose website wins? A&W vs KFC vs McDonald's
I ran my GEO audit agent on the three biggest fried-chicken chains in Indonesia to see whose site an AI assistant could actually cite. The result is a lesson in how much money doesn't help if a bot can't read you.
I built an AI agent that predicts the next fuel-price hike
Pertamax and Dex don't change at random, they follow an oil + exchange-rate formula. So I built an agent that forecasts the direction, date and estimated price of the next adjustment, from free data.
I built an agent that tells you which "BLT cair" is real, and which is a hoax
"Bantuan langsung tunai" is one of Indonesia's hottest searches, and a magnet for clickbait. So I built a small agent that lists the cash-aid that's actually active in 2026, and flags the claims that aren't.
I built an AI agent that ranks every KFC in town, and tracks where I've been
A small but complete case study: an agent that maps every KFC in a region by star rating using the Google Maps API, then layers on private state, visit frequency, coverage, and where to go next.
Clicks but zero sales, the funnel leak that almost fooled me
390 ad clicks, 0 sales. The problem wasn't the ads, it was four leaks after the click. Here's the diagnosis and the fix.
5 lessons from running AI agents in production
What I learned shipping Mona (a Telegram second-brain) and Bengkel AI (an automotive bot), the stuff that actually breaks, and how to build agents that survive real users.
Buttery 4K product demos with Playwright (no Screen Studio)
How I auto-record high-res, cinematic product demos straight from the browser with Playwright, and the one mistake that makes them look broken.